“What do I need you for? I can just hire a freelancer…”
This is pushback that we often come up against, when beauty businesses hear about what we do.
Yes there are a tonne of freelancers and journalists-turned-consultants out there, who are brilliant if you need a bit of piecemeal copy written or a few quick social captions, but they don’t necessarily have proper processes in place to really take your brand to where it needs to be. Some of them are amazingly talented writers but don’t necessarily have commercial savvy, others are doing it as a way to earn a quick bit of pin money around their journalist jobs or family commitments. For some it’s more of a fun hobby, because after all – beauty is great fun to write about! This doesn’t mean to say they aren’t skilled and talented, but the majority aren’t truly focused on scaling their own businesses, let alone yours. If you want some beautifully written copy on your website that sounds pretty (but possibly doesn’t sound like you), do hire a freelancer – there are plenty we can recommend to you.
A freelancer (or to a lesser-extent, an AI bot) might be able to write tonnes of brilliant blog posts, emails and web copy, but they might not all hang together with one succinct and effective marketing message. They are the scribes, the wordsmiths, the assistants that will do what you tell them, but won’t necessarily tell you what you need. I know this because I’ve been freelancing since my early 20s and it took me a long time, working very closely with brand founders and seeing behind the scenes to see how a product comes into being. If you really want to refresh or hone your core marketing message, for copy that converts, you need someone who’s comfortable working with strategy, and comfortable telling you what you need – not what they think you want to hear. Who doesn’t feel overwhelmed or intimidated delivering top-level strategy. Who can provide superior client-service and is reliable and confident, who will tell you exactly what you’re getting and when you’re going to get it – who you don’t have to babysit or chase up.
If you want a considered strategy and a proper process which takes your business from where you are to where you want to go, that’s where we come in. From how to get into retailers, to securing investment, and creating a story that truly sets you apart, we don’t just write copy – we help take your brand to the next level. We’ll craft a tone of voice and template copy, and then a freelancer can take it from there, ensuring your brand message and strategy are spot on.
Interested? Book a Discovery Call and lets chat about how we can help.