Perfume designer to the A-list, Azzi Glasser chats about her glittering career

Azzi Glasser is a name that commands instant recognition in the world of fragrance. As a celebrated perfume designer, she has crafted bespoke scents for the likes of Helena Bonham Carter, Johnny Depp, and Kylie Minogue, as well as creating award-winning perfumes for top global brands. Known for her artistry and deep understanding of scent as an expression of identity, Azzi has built a reputation for creating fragrances that are both highly personal and powerfully evocative.

In the latest episode of our podcast, we had the pleasure of sitting down with Azzi for an in-depth conversation about her creative process, the magic of bespoke fragrance, and how scent can shape our memories and emotions.

One of the key themes of our discussion was how fragrance is an extension of character. Azzi shared her insights on designing signature scents for individuals, explaining how she tailors each composition to reflect their unique personality, lifestyle, and even the way they want to be perceived. She delved into the nuances of raw ingredients, the emotional impact of different scent accords, and why certain fragrances resonate so deeply with us.

We also explored Azzi’s career journey—from launching Agent Provocateur’s iconic perfume range to founding her own brand, The Perfumer’s Story. Her ability to balance creativity with commercial success has made her a trailblazer in the industry, and her passion for fragrance is truly infectious.

Whether you’re a fragrance aficionado or simply curious about the power of scent, this episode offers a fascinating look into the mind of a true perfume artist. Tune in to hear Azzi’s take on the future of fragrance, her approach to working with high-profile clients, and the art of making a scent truly unforgettable.

Listen to the full episode here, and immerse yourself in the world of fragrance with one of the industry's most innovative perfumers.