5 Reasons you should sign up for Brand Story Bootcamp

In a beauty market that's more saturated than ever, launching a standout product or brand isn't just about having a good formula. To secure investment, land prime shelf space in top-tier retailers like Sephora or SpaceNK, or get noticed by journalists and editors, your brand needs more. It needs a story and voice that cut through the noise. That’s where Brand Story Bootcamp comes in.

Here’s why this workshop will be a game-changer for your beauty brand:

1. Stand Out in a Saturated Market

The beauty industry is brimming with brands, each vying for attention. Simply having a great product isn’t enough anymore—journalists, buyers, and investors are spoiled for choice. A powerful, authentic brand story will set you apart, helping you connect emotionally with stakeholders and capture their interest.

"The brands that win aren’t always the ones with the best formulas. They’re the ones that tell fantastic stories," says Rhea Cartwright, former Head of Beauty Buying at Liberty London.

At the Bootcamp, we’ll help you begin to craft a story that resonates deeply with your audience, transforming your brand into one that’s impossible to ignore.

2. Develop a Tone of Voice That Truly Represents You

Your brand’s tone of voice is more than a communication tool—it’s your brand’s personality. Whether your vibe is playful, luxurious, or eco-conscious, your tone should make stakeholders feel like they’re meeting a best friend who truly gets them.

Sarah McCartney, the creative mind behind LUSH’s iconic tone of voice, emphasised the importance of authenticity:
"Imagine a best friend who also happens to be a dermatologist. That was the vibe we wanted to capture."

During this 90-minute workshop, you’ll get key insights and tips on how to define and refine your tone of voice that mirrors your brand’s values and essence, ensuring your messaging always hits the right note.

3. Connect With Key Stakeholders Through Storytelling

Whether you’re pitching to investors, buyers, or editors, storytelling is your most potent tool. People make decisions with their hearts as much as their heads. A compelling narrative about your brand’s origins, challenges, and triumphs can build trust and inspire action.

Lauren Bell, founder of Cosicare, shared on the Smart Beauty Podcast:
“Facts and figures are important, but it’s the why behind your brand that truly hooks people in.”

At the Bootcamp, we’ll dig deep into your brand’s "why" to create a story that sparks curiosity and builds emotional connections.

4. Navigate the Beauty Market Like an Expert

From pitch meetings to press launches, knowing how to position your brand is vital. Kelly Marks, founder of Pure PR, highlights the importance of standing out:

“Pretty much everything exists. You need to show how you’re really different, who you’re for, and why someone should fall in love with your brand.”

With over 15 years of beauty industry expertise, Smart Beauty Creative’s founder, award-winning beauty journalist Viola Levy, will guide you on how to identify your unique selling points and communicate them effectively.

5. Fast Results With a Tailored, Hands-On Approach

Unlike traditional agencies, we don’t believe in bloated retainers or endless Zoom calls. Our Bootcamp is designed to give you some key insights when it comes to building out your brand story – so when you work with an agency or a freelancer, you already have the foundation to build on.

If you would like us to help hone your brand messaging and story, as part of a 1:1 workshop, you can book a Discovery Call and we can chat about how we can help.

“Viola is a genius with words and magically crafted our tone of voice beautifully after just one session!”
– Brooke Tantillo, Beauty Entrepreneur, Miami, FL

Ready to Transform Your Brand in 2025?

Don’t let your voice get lost in the noise of the beauty industry. Smart Beauty Creative’s Brand Story Bootcamp will help you refresh and refine your brand’s identity, ensuring you stand out, connect with stakeholders, and achieve your goals.

Book your place here and take the first step towards building a brand that captivates and inspires.