Successful beauty brands are bold, unapologetic and unequivocally feminist.
Let us help you find your voice.
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A pretty website and cool logo aren’t enough…
WE LIVE IN AN AGE WHERE
With customers more likely to discover beauty brands on their social media feeds than the department store floor, how you talk to them is crucial. That’s why honing your core verbal strategy (e.g. your tone of voice and brand story) is key to succeeding in a crowded market, which is what we do here at Smart Beauty Creative agency.
But it’s not just customers you need to speak to.
There are a number of key stakeholders all pivotal to a brand’s success, from investors, to beauty editors, to major retailers. That’s where we come in, working to ensure that your brand ticks all of these boxes. (NB. Our founder worked with the former CEO of Cult Beauty, as well as Liberty’s former Head Beauty Buyer.)
We provide a fresh, feminist voice in an industry which is rapidly going through much-needed change.
Scroll down to meet the founder…
“I worked for many years with Viola when I was CEO of Cult Beauty. She not only brings great ideas, deep beauty knowledge and engaging copy to the table, but also an inherent commercial understanding that you rarely find in journalists.
“Viola’s nature as a ‘copy chameleon’, and editorial background placed her in a position to be deeply valuable to brands looking to win at the content game online, and off. ”
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Alexia Inge
Co-Founder, Cult Beauty
MEET THE FOUNDER
Viola Levy
Having worked in the beauty industry for over 15 years, Viola is an award-winning journalist, copywriter and brand consultant.
As an established writer, Viola has contributed to all sectors of the beauty world, with articles appearing in Vogue, Glamour, The Evening Standard, and Refinery29. In addition she has written copy for several major beauty brands and retailers, including Aromatherapy Associates, 111SKIN, Cult Beauty, Boots, By Terry, and Superdrug, and in 2019, she won a Fragrance Foundation Jasmine Award for Best Short Piece and was shortlisted for Best Social Engagement. She has also written global trend reports for major forecasting agency WGSN, focusing on how consumer needs and habits have changed since the global pandemic.
From her years of experience, Viola has seen the beauty world rapidly change over the past decade. The way brands speak to customers has evolved. It’s less about playing on women’s low self-esteem, inventing problems (and products to “solve” them) or peddling false promises and miracles in jars. It’s more about feeling better (not just by looking better), intelligent discussions and promoting inclusivity. Which is why she set up Smart Beauty Creative to create the next generation of forward-thinking, feminist brands, helping to pave the way for a new, diverse and more enlightened beauty industry.
“Viola is a genius with words and a dream to work with. She magically crafted our core verbal strategy effortlessly and beautifully after our first session!”
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Brooke Tantillo
Beauty Entrepreneur, Miami, FL, USA
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Explore Smart Beauty
At Smart Beauty Creative agency, we offer effective, mesmerising verbal strategy for a variety of new and established beauty brands, from tone of voice and brand story, to your name and product descriptions .
