Your beauty brand sounds like everyone else.
We can change that.
I’m going to tell you something you probably don’t want to hear: NO ONE is going to notice your beauty brand unless you give them a reason to. It’s not because your products aren’t amazing; it’s because your message isn’t cutting through the noise.
I’m Viola, the founder of Smart Beauty Creative, where we help beauty brands carve out their space in an industry that’s cluttered with trends and noise. We don’t just help you tell your story to your customers - we help you tell it to everyone who matters: investors, beauty editors, retailers. From crafting your core messaging to positioning you as a leader in the beauty world, we ensure you resonate with the right people at the right time.
And we do it with a fresh, feminist voice that stands out in an industry that's begging for change.
Want to know how? Start with a Smart Brand Blueprint session. We’ll dig into your brand, identify what makes you different, and give you a clear path to communicate that – so you can stop blending in and start leading.
If you think your brand isn’t reaching its full potential, book a Discovery Call or email hello@smartbeautycreative.com and let’s see if a Smart Beauty strategy is the next step for you.
“I worked for many years with Viola when I was CEO of Cult Beauty. She not only brings great ideas, deep beauty knowledge and engaging copy to the table, but also an inherent commercial understanding that you rarely find in journalists.
“Viola’s nature as a ‘copy chameleon’, and editorial background placed her in a position to be deeply valuable to brands looking to win at the content game online, and off. ” – Alexia Inge
Co-Founder, Cult Beauty
MEET THE FOUNDER
Viola Levy
Having worked in the beauty industry for over 15 years, Viola is an award-winning journalist, copywriter and brand consultant.
As an established writer, Viola has contributed to all sectors of the beauty world, with articles appearing in Vogue, Glamour, The Evening Standard, and Refinery29. In addition she has written copy for several major beauty brands and retailers, including Aromatherapy Associates, 111SKIN, Cult Beauty, Boots, By Terry, and Superdrug, and in 2019, she won a Fragrance Foundation Jasmine Award for Best Short Piece and was shortlisted for Best Social Engagement. She has also written global trend reports for major forecasting agency WGSN, focusing on how consumer needs and habits have changed since the global pandemic.
From her years of experience, Viola has seen the beauty world rapidly change over the past decade. The way brands speak to customers has evolved. It’s less about playing on women’s low self-esteem, inventing problems (and products to “solve” them) or peddling false promises and miracles in jars. It’s more about feeling better (not just by looking better), intelligent discussions and promoting inclusivity. Which is why she set up Smart Beauty Creative to create the next generation of forward-thinking, feminist brands, helping to pave the way for a new, diverse and more enlightened beauty industry.
“Viola is a genius with words and a dream to work with. She magically crafted our core verbal strategy effortlessly and beautifully after our first session!” – Brooke Tantillo
Beauty Entrepreneur, Miami, FL, USA
Explore Smart Beauty
The future of beauty is bold, unapologetic and feminist. We help to build and champion a new generation of beauty brands as well as established lines looking to refresh and update their message. “Smart Beauty Brands” have a powerful story and distinct tone of voice, so they can stand out and soar to the next level.
